It’s a matter of life and death.

One in a series of films telling the inspirational stories of some of Pure Gym’s members.

Lenny regularly puts his life on the line to save others.  As a firefighter, he knows that keeping himself in shape could mean the difference between life and death.  Staying fit gives him the confidence to go into any situation feeling prepared and self assured that he’ll be the best he can be.

Watch Lenny’s story here.

From concept to shoot in 2 weeks.

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