Hard-Hitting Cinema Campaign

The final part of our multi award winning series of Scottish cinema adverts.

‘Andrew’ was designed to remind us that the police often have to make extraordinary difficult decisions in order to protect the public, themselves and each other. The film asks the audience what they would do if they were faced with making a crucial decision based on basic human instincts.  Would you leave a potentially volatile situation to help a friend in danger?

The time time spent in pre-production was a big key to the success of these films.  We workshopped each scenario with a band of student actors and filmed pre-visualisations so that we could work out the beats and begin to block the action before ever setting foot on location.  This work allowed us to create very specific briefs for our casting and locations teams and meant that by the time cameras rolled we were already one step ahead.