“The people are the police and the police are the people”

Sir Robert Peel

Being a police officer is much more than a just a job, it’s a way of life.  They often come under fire from the public and it is easy to forget that under the uniform there is a real person.

Conceived, directed and produced by Brain Candy, this award-winning, time-slice, cinema spot aims to challenge some of the negative perceptions about the police and their roles within our communities.  The human side of policing is their greatest strength.

We wanted people to look beyond the badge, to instill a feeling of pride in British policing and evoke a sense of solidarity and the feeling that we are all in it together.

This piece was commissioned to run alongside the wider Believe In Blue campaign and was shown at over 500 cinemas across the UK.

From concept to shoot in 3 weeks.